在后疫情时代,消费者形成新的消费习惯、喜好和态度。这场危机将创造新的消费需求、推动消费者建立更成熟的价值观、形成更高的期望值。零售商的产品或品牌应如何成功脱颖而出?
香港零售管理协在2022 年 3月 9 日(星期三)举办的『新零售策略:探索疫情时代消费行为』网上研讨会及方案展示开放日中,供不同零售商参考在2022年制定更有效的零售策略,第一线于当日协会的手机应用程序展示有关网络及云端方案。
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