在後疫情時代,消費者形成新的消費習慣、喜好和態度。這場危機將創造新的消費需求、推動消費者建立更成熟的價值觀、形成更高的期望值。零售商的產品或品牌應如何成功脫穎而出?
香港零售管理協在2022 年 3月 9 日(星期三)舉辦的『新零售策略:探索疫情時代消費行為』網上研討會及方案展示開放日中,供不同零售商參考在2022年制定更有效的零售策略,第一線於當日協會的手機應用程序展示有關網絡及雲端方案。
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